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Happy Canada Day! Jaxx Liberty Beta Is Now Available.

Jaxx Liberty Beta Launch

Decentral, a leading innovator in blockchain technologies, founded by Ethereum co-founder Anthony Di Iorio, today announced the launch of Jaxx Liberty, a new cryptocurrency wallet that will redefine the way people manage, secure, and interact with their digital assets. Jaxx Liberty overcomes the fragmentation in the cryptocurrency landscape by providing users a single, unified experience for accessing the tools they use day-to-day to manage their digital lives across more than 70 cryptocurrencies.

“Before the web browser, adoption of the Internet was limited to tech-savvy early adopters. That’s the stage we’re at today with cryptocurrency,” said Anthony Di Iorio, CEO and founder of Decentral & Jaxx. “Jaxx Liberty is the web browser for your digital assets, empowering the masses to adopt the benefits of cryptocurrency and blockchain.”

Jaxx Liberty builds on the success of Jaxx, one of the most popular cryptocurrency wallets, downloaded by millions. The new interface introduces a unified dashboard and module-based approach to provide information that everyday people need to navigate the cryptocurrency ecosystem through features including news, market data, portfolio and a multi-chain Block Explorer. In keeping with Decentral’s strong values around privacy, Jaxx Liberty is built around a business model that does not collect users’ personal information and respects their autonomy. Jaxx Liberty, like all previous versions of Jaxx, is a free service.

“As the popularity of cryptocurrency continues to grow, the ecosystem has become increasingly fragmented,” said Di Iorio. “Jaxx Liberty takes an important step towards unifying and empowering the blockchain community to take control of their digital lives.”

Today’s launch of Jaxx Liberty, the flagship product of the Decentral Project, is the first in a series of products coming in 2018 aimed at informing and empowering the masses to take control of their digital lives through decentralized technologies like blockchain and cryptocurrency. In the coming months, Decentral will launch additional products including:

  • Decentral Unity (JXX) Loyalty Token – A rewards system to encourage people to use Jaxx Liberty and engage with our partners.
  • Decentral Academy – A trusted information portal for everyday people to access unbiased, comprehensive information about the power and potential of decentralized technologies like blockchain and cryptocurrency.
  • MyJaxx – A gamified experience to promote engagement with partners, designed to entertain and inform people as they navigate the Jaxx ecosystem.

The beta version of Jaxx Liberty is available today in Canada and will be rolled out globally in the coming weeks.

Download and experience Jaxx Liberty here.

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Decentral Appoints Gamification Pioneer Yu-kai Chou as Chief Experience Officer Visionary to Lead Gamification of Jaxx Liberty Platform

Yu-kai Chou

Decentral Inc., Canada’s leading blockchain company and the creator of the multi-platform, multi-currency digital wallet Jaxx, has announced world-renowned gamification pioneer Yu-kai Chou has joined its executive team as Chief Experience Officer (CXO).

Named the “Gamification Guru of the Year” in 2014, 2015, and 2017 by the World Gamification Congress and the Gamification Europe Conference, Chou will spearhead the company’s gamification efforts within Jaxx Liberty, the newly unveiled single, gamified interface for everyone to experience the blockchain ecosystem and the upcoming update to Decentral’s multi-cryptocurrency digital wallet and flagship product.

With an extensive background as a consultant to the world’s leading brands, including Google, LEGO, eBay, Huawei, and Volkswagen/Porsche, Chou is globally acknowledged for his unique insights into gamification and behavioral design.

Anthony Di Iorio, Co-founder of Ethereum and CEO and founder of Decentral said: “Chou’s hire marks an important point in the company’s history. We want to make the experience of interacting with our products as easy and as fun as possible for both our new and experienced users. The digital asset and cryptocurrency space is very complex and our goal is to make it more intuitive and simple but sophisticated. I believe Yu-kai is a valuable piece for solving that puzzle. I’ve studied his work for years and it’s a major development to bring him on.”

Chou said: “My focus is on amping up the game-like elements in Jaxx and making the user experience more fun and exciting. Based on my research and insight, we will be unveiling a wallet that delivers the best user experience on top of the best technology — combined in a blockchain interface that is intuitive enough to appeal to seasoned cryptocurrency enthusiasts and beginners alike.”

Chou is the author of Actionable Gamification, a critically acclaimed book on the new era of gamification and human-focused design. He developed the ‘Octalysis Framework,’ which is a renowned approach to behavioural design. This method is being used by corporate entities around the world — such as, Accenture, Fidelity and Hewlett-Packard — to increase participation and engagement of their respective work forces. Chou is a Founding Partner with the Octalysis Group, whose work has, by their own estimates, influenced more than a billion users globally. As a public speaker, Chou has spoken at Austin’s SxSW and for TEDx at Lausanne, where he delivered a popular speech on how gamification can improve the lives of everyday people.

“Blockchain will lay the foundation for the technology of the future. I’m excited to join the ambitious Decentral team and help the company maximize delight when people interact with anything related to the blockchain or cryptocurrencies,” concluded Chou.