Happy Canada Day! Jaxx Liberty Beta Is Now Available.

Jaxx Liberty Beta Launch

Decentral, a leading innovator in blockchain technologies, founded by Ethereum co-founder Anthony Di Iorio, today announced the launch of Jaxx Liberty, a new cryptocurrency wallet that will redefine the way people manage, secure, and interact with their digital assets. Jaxx Liberty overcomes the fragmentation in the cryptocurrency landscape by providing users a single, unified experience for accessing the tools they use day-to-day to manage their digital lives across more than 70 cryptocurrencies.

“Before the web browser, adoption of the Internet was limited to tech-savvy early adopters. That’s the stage we’re at today with cryptocurrency,” said Anthony Di Iorio, CEO and founder of Decentral & Jaxx. “Jaxx Liberty is the web browser for your digital assets, empowering the masses to adopt the benefits of cryptocurrency and blockchain.”

Jaxx Liberty builds on the success of Jaxx, one of the most popular cryptocurrency wallets, downloaded by millions. The new interface introduces a unified dashboard and module-based approach to provide information that everyday people need to navigate the cryptocurrency ecosystem through features including news, market data, portfolio and a multi-chain Block Explorer. In keeping with Decentral’s strong values around privacy, Jaxx Liberty is built around a business model that does not collect users’ personal information and respects their autonomy. Jaxx Liberty, like all previous versions of Jaxx, is a free service.

“As the popularity of cryptocurrency continues to grow, the ecosystem has become increasingly fragmented,” said Di Iorio. “Jaxx Liberty takes an important step towards unifying and empowering the blockchain community to take control of their digital lives.”

Today’s launch of Jaxx Liberty, the flagship product of the Decentral Project, is the first in a series of products coming in 2018 aimed at informing and empowering the masses to take control of their digital lives through decentralized technologies like blockchain and cryptocurrency. In the coming months, Decentral will launch additional products including:

  • Decentral Unity (JXX) Loyalty Token – A rewards system to encourage people to use Jaxx Liberty and engage with our partners.
  • Decentral Academy – A trusted information portal for everyday people to access unbiased, comprehensive information about the power and potential of decentralized technologies like blockchain and cryptocurrency.
  • MyJaxx – A gamified experience to promote engagement with partners, designed to entertain and inform people as they navigate the Jaxx ecosystem.

The beta version of Jaxx Liberty is available today in Canada and will be rolled out globally in the coming weeks.

Download and experience Jaxx Liberty here.

Decentral Appoints Gamification Pioneer Yu-kai Chou as Chief Experience Officer Visionary to Lead Gamification of Jaxx Liberty Platform

Yu-kai Chou

Decentral Inc.Canada’s leading blockchain company and the creator of the multi-platform, multi-currency digital wallet Jaxx, has announced world-renowned gamification pioneer Yu-kai Chou has joined its executive team as Chief Experience Officer (CXO).

Named the “Gamification Guru of the Year” in 2014, 2015, and 2017 by the World Gamification Congress and the Gamification Europe Conference, Chou will spearhead the company’s gamification efforts within Jaxx Liberty, the newly unveiled single, gamified interface for everyone to experience the blockchain ecosystem and the upcoming update to Decentral’s multi-cryptocurrency digital wallet and flagship product.

With an extensive background as a consultant to the world’s leading brands, including Google, LEGO, eBay, Huawei, and Volkswagen/Porsche, Chou is globally acknowledged for his unique insights into gamification and behavioral design.

Anthony Di Iorio, Co-founder of Ethereum and CEO and founder of Decentral said: “Chou’s hire marks an important point in the company’s history. We want to make the experience of interacting with our products as easy and as fun as possible for both our new and experienced users. The digital asset and cryptocurrency space is very complex and our goal is to make it more intuitive and simple but sophisticated. I believe Yu-kai is a valuable piece for solving that puzzle. I’ve studied his work for years and it’s a major development to bring him on.”

Chou said: “My focus is on amping up the game-like elements in Jaxx and making the user experience more fun and exciting. Based on my research and insight, we will be unveiling a wallet that delivers the best user experience on top of the best technology — combined in a blockchain interface that is intuitive enough to appeal to seasoned cryptocurrency enthusiasts and beginners alike.”

Chou is the author of Actionable Gamification, a critically acclaimed book on the new era of gamification and human-focused design. He developed the ‘Octalysis Framework,’ which is a renowned approach to behavioural design. This method is being used by corporate entities around the world — such as, Accenture, Fidelity and Hewlett-Packard — to increase participation and engagement of their respective work forces. Chou is a Founding Partner with the Octalysis Group, whose work has, by their own estimates, influenced more than a billion users globally. As a public speaker, Chou has spoken at Austin’s SxSW and for TEDx at Lausanne, where he delivered a popular speech on how gamification can improve the lives of everyday people.

“Blockchain will lay the foundation for the technology of the future. I’m excited to join the ambitious Decentral team and help the company maximize delight when people interact with anything related to the blockchain or cryptocurrencies,” concluded Chou.

Anthony Di Iorio Joins Atari on the Blockchain-Powered Gaming Project as Honorary Co-founder & Initial Investor.

Atari Token, the next generation platform for games and digital entertainment, has announced the addition of honorary co-founder, Anthony Di Iorio, to its ambitious blockchain project.

The project aims to create a revolutionary new decentralised platform that enables users to benefit from the value created through their time, effort and skill in games, digital entertainment and alternate realities. An ecosystem where virtual services and property can deliver real world value to the more than two billion people playing games annually. Di Iorio is one of the original founders of Ethereum and is the founder and CEO of Decentral whose flagship product is the multi-platform, multi-currency digital wallet Jaxx. He now serves as Atari Token Honorary co-founder and initial investor.

CEO of Atari S.A. and Atari Token Director Frédéric Chesnais said,

“We are delighted to be working with Anthony Di Iorio. His vision for the future of decentralised systems is very much aligned with our goals for the Atari Token platform. Forty years after Atari brought the world the VCS, Anthony has given us another validation that the Atari name will change the world again.”

In addition to Di Iorio, founders behind the Atari Token include Frédéric Chesnais (CEO of Atari), Ron Dimant (founder of game developer, MumboJumbo), and Daniel Doll-Steinberg (27 years building global platform companies). The four co-founders of the Atari Token platform bring together an unrivalled set of skills, spanning computer gaming, secure content management platforms, blockchain and decentralized systems, with an iconic brand. They are joined by Directors, Ian Livingstone CBE (HM Government Skills Champion for Games, previously Executive Chairman Eidos) and Jez San OBE (Founder, Funfair, ARC, Argonaut). By combining the skillsets of veteran game developers and experienced blockchain leaders, the Atari Token team is well positioned to deliver the revolution in game monetisation they envisage.

Anthony Di Iorio said,

As someone who grew up in the Atari age, and who understands the importance of how products are designed and developed, it’s extremely encouraging to see teams with vast experience creating systems that are not just user-friendly, but scalable and functional. The Atari team has a truly-game-changing concept that I’m excited to be involved with. Over the past number of years, I have come across a considerable number of blockchain projects but have always found myself most interested in companies aiming to create new economic platforms and monetization models.”

The Atari Token will be the in-network currency powering the Atari Platform Network. Di Iorio contributed the entire initial round of investment in the Atari Token token sale. The complete token sale process and product detail updates will be announced in the coming months.

Two new Decentral Inc. appointments: Taras Kulyk and Quinn Lawson

Decentral logo blockchain news

Decentral is growing at a rapid pace and has two new appointments to announce. Quinn Lawson is the company’s new Business Development Manager and Taras Kulyk is Decentral’s new Head of Partnerships.

Taras’ career has spanned venture capital, management consulting, investment banking and technology. He spent the last 3 years in investment banking where he started off covering the mining sector at CIBC World Markets and BMO Capital Markets. This was followed by 2 years at TD Securities with the Communications, Media and Technology team, where his coverage focus was on the Canadian tech and media sectors. Taras obtained his Juris Doctor from Osgoode Hall Law School and a Masters of Business Administration degree from the Schulich School of Business, where he graduated with Distinction.

Taras Kulyk Decentral Jaxx
Taras Kulyk is Decentral Inc.’s new Head of Partnerships

Taras was formerly Decentral’s Business Development Lead. Anthony Diiorio, founder and CEO of Decentral and Jaxx says “Taras Kulyk started working on creating new integration partnerships and is now leading the company’s strategic partnership activities. He’s the perfect candidate to take ownership of this dynamic and important portfolio. His ability to develop strategic alliances, identify synergistic opportunities and nurture meaningful relationships with our partners across every industry will help solidify and advance Decentral’s position as a leader in the digital asset space.”

Taras’ colleague Quinn Lawson has been given an expanded role at the helm of the Business Development team. Decentral President Addison Cameron-Huff says “Quinn Lawson is our token integration expert. Over the last many months he has developed relationships with hundreds of token communities and their founding teams. He is an essential member of the Jaxx wallet team and works very closely with our technical staff for token integrations. Through Jaxx, his work impacts over a million people worldwide.”

Quinn Lawson Decentral Jaxx
Quinn Lawson is Decentral Inc.’s new Business Development Manager

Organizations Quinn has previously worked with include Brightspark Ventures, Nunavut Economic Developers, Disrupt-London, TechWeek Toronto, The Entrepreneurship Society, Universidad de Monterrey – Mexico, UBC Continuing Studies and the Harvest Food Entrepreneur’s Summit. Quinn has a BA (Hons.) in Entrepreneurial Management from Royal Roads University, a diploma in Accounting from Fanshawe college, and Project Management certification from Western University.

Decentral Inc. and Gowling WLG Form Strategic Blockchain Alliance

Decentral logo blockchain news

Collaboration to pave way for responsible growth of Canadian blockchain sector

Decentral Gowling strategic blockchain alliance
Decentral Inc. and Gowling WLG form historic strategic blockchain alliance

Decentral, Canada’s leading blockchain company and the creator of Jaxx, and Gowling WLG, a multinational law firm and leader in the blockchain space, have today announced a strategic alliance to optimize the many commercial and legal applications of blockchain technology.

The relationship will allow the two companies to fuse their expertise on a number of significant initiatives. From engineering practical smart contract technology and drafting foundational legal precedents documents, to helping regulators establish frameworks that encourage the responsible growth of Canada’s thriving blockchain sector.

Based in Toronto, Decentral is one of Canada’s most recognizable blockchain companies. Its Founder and CEO, Anthony Diiorio, co-founded Ethereum. Decentral’s flagship product is Jaxx, a cryptocurrency wallet and multi-token blockchain interface.

Diiorio believes the alliance is a sign that the blockchain space is rapidly progressing. “Decentral’s relationship with Gowling WLG spans a number of years, and we are delighted to form an alliance that enables us to work even closer together on a number of transformative blockchain industry initiatives. Canada is one of the leaders on the world stage for blockchain and cryptocurrency and I am confident Decentral’s strategic alliance with Gowling WLG will further cement the country’s place as an innovation hub,” said Diiorio.

Two blockchain leaders unite

Usman Sheikh, Head of Gowling WLG’s Blockchain & Smart Contracts Group, said:  “Decentral is a major player on the world blockchain stage. As Gowling WLG continues to assert itself as the Canadian legal industry’s blockchain torchbearer, our collaboration with Decentral will ensure our clients have access to the cutting-edge tools and forward-looking expertise needed to succeed in an increasingly competitive landscape.”

As part of the agreement, Decentral will help Gowling WLG develop its internal blockchain infrastructure and client-facing tools. Gowling WLG will provide comprehensive legal guidance on Decentral’s current practices and ongoing projects.

Canada emerges as leader in blockchain

Decentral’s President Addison Cameron-Huff said: “This alliance demonstrates Canada’s leadership in the blockchain space — a winning combination of a world-class blockchain software team plus a best-of-breed legal team. Together, Gowling WLG and Decentral will help to refine and architect the burgeoning Canadian blockchain industry, lifting the technology to new heights.”

 

Decentral Inc is Hiring: What to Expect in a Job Interview with Decentral

Decentral is Hiring - what to expect in a job interview with Decentral

Decentral Inc is Hiring: What to Expect in a Job Interview with Decentral

Decentral Inc. is Canada’s leading blockchain company. We opened our doors on January 1st 2014 with the introduction of Canada’s first two-way Bitcoin ATM. Later that same month the Ethereum Project was born out of our downtown Toronto office. Today our hearty team of 24 develops, delivers, and supports our flagship product the Jaxx Blockchain Interface. The Jaxx user base is growing rapidly and recently passed 450,000 active users.Our team is growing right along with it.

We have a variety of open job searches running for new team members in our Development, Customer Support, Project Management and Business Development departments.

We’d like to help you put your best foot forward in your application to any of our open jobs. Here is a brief overview of our hiring process:  

First, after reviewing our career page, we ask you reach out to us via [email protected] with a copy of your most recent resume. We strive to make the interview process simple and comfortable.

We will screen each and every application.

If there’s a match between your skills and our team’s needs we’ll respond to arrange a preliminary phone call. It will be a casual 15 to 20 minute chat with you to discuss relevant information about Decentral, the position, your background, and your contributions. We are most interested in the work from your past that you’re proud of. Tell us about obstacles overcome, code that exceeded expectations, awards, user growth, or customer satisfaction metrics you’ve helped achieve. Tell us also about yourself; what kind of environment motivates you? What type of learner are you? Why are you interested in the role you’ve applied to?

All information that is shared in the preliminary phone call will be shared with the hiring team.

If you are selected for an in person interview, you will be asked to meet a peer and manager in person to further discuss your background and motivations in more detail. To help facilitate the discussion with you and the team, you may be asked to prepare a personal portfolio. This will act as a guide to discuss your accomplishments and future goals.

We’re looking for creative, productive, positive people interested in joining us on our mission to bring blockchain tech to the everyday user. We’re rooting for you to join us, so even if you don’t see a role today ideal for you, do send us a general application that details your unique set of skills.

We look forward to meeting you!

Addison Cameron-Huff Joins Decentral Inc

Addison Cameron-Huff Joins Decentral Inc

30 Days of Jaxx, Day 11: Addison Cameron-Huff Hired By Decentral Inc. – First In-House Blockchain Lawyer in Canada

TORONTO, 12th September 2017 / MarketWired /

Decentral Inc., Canada’s leading blockchain company, is the first company in Canada to hire a full-time blockchain lawyer. Addison Cameron-Huff will be joining the company full-time on September 15th, 2017, marking a new step forward for the maturation of the Toronto blockchain cluster.

Mr. Cameron-Huff is a leading Canadian lawyer focused on blockchain & decentralized technologies. An Adjunct Professor at University of Toronto’s Faculty of Law (GPLLM), Addison has built his own technology law practice since 2013 to advise and support entrepreneurs, software developers & rapidly growing businesses in the internet & blockchain domains. Anthony Di Iorio’s company, Decentral, has been a long-standing client.

“I’m excited to welcome Addison to the Decentral team full-time. His guidance has been critical in creating the solid foundation of Decentral Inc. and my other blockchain ventures including Ethereum. I’m particularly excited about the new services we’ll be able to offer the blockchain ecosystem” says Anthony Di Iorio, CEO of Decentral & Jaxx, & co-founder of Ethereum.

Addison’s experience and knowledge of how regulators view blockchain & decentralized technologies is unique. He joins the Decentral team as it rolls out advisory services to global clients building decentralized technologies bootstrapped with token sales.

Addison looks forward to helping Decentral’s partners structure themselves properly for both growth and regulatory compliance, “Blockchain is the opportunity of 2017. It’s critically important that these projects be structured properly from a technology and legal perspective. Decentral has the best team in Canada for this and I am pleased to be joining Anthony Di Iorio and his team full-time.

Addison’s hire to Decentral follows the recent hiring of Dr. Shu Wang, the company’s Chief Security Officer, from IBM.

Anthony Di Iorio is excited about the future of Decentral, “This new direction for Decentral positions us as the best team in this space. We’re motivated to see the whole ecosystem of decentral businesses grow and prosper. Addison will help us position our key product, cryptocurrency wallet Jaxx, and ensure the highest standards in the industry. ”

About Decentral & Jaxx:
Created by Anthony Di Iorio, co-founder of Ethereum, and located in the heart of downtown Toronto, Decentral is the innovation hub for decentralized and blockchain technologies in Canada. Decentral hosts Canada’s busiest Bitcoin ATM and created Jaxx.io, the multi-token blockchain wallet that provides a unified experience across 9 platforms and devices. The Jaxx wallet enables crypto-to-crypto buying and selling with frictionless in-wallet conversion. Users are always in control of their keys and Jaxx neither holds nor has access to customer funds. Driven by design and user experience and built with simplicity in mind, Jaxx’s mission is to become the interface to the blockchain world.

Press Release – Anthony Di Iorio Invests in Enigma

Toronto, Ontario – 11th September 2017.

Anthony Di Iorio Engages with Enigma as an Investor

Enigma is creating a decentralized, open, secure data marketplace that allows people, companies and organizations to contribute and consume data. Anthony Di Iorio is co-founder of Ethereum & the CEO of the Jaxx blockchain interface.

Speaking about Anthony Di Iorio, Can Kisagun, co-founder said,

As we embark on this ambitious journey to create the data marketplace for the web, we are thrilled to be partnering with Anthony Di Iorio from Jaxx | Decentral. Given its simplicity and ease of use, Jaxx will be instrumental in getting ENG tokens to the masses.

Speaking about Enigma, Anthony Di Iorio said,

The market surrounding crypto-assets is expanding and so should the investment tools and underlying financial infrastructure. The Catalyst Platform is well timed – it’s a platform that provides the tools and data necessary to quickly build your own crypto hedge-fund. Catalyst is the first application to make use of the Enigma decentralized data marketplace protocol.

I’m excited to make this investment & to join Enigma group contributing to the project – the work to enable developers to build, test, and execute micro crypto-funds is particularly exciting as it pushes the decentral economy forward. I am looking forward to exploring potential synergies between Enigma and Jaxx –  Guy, Can, & their team at Enigma have my support!

The key new utility Enigma brings to the table is the ability to run computations on data, without having access to the raw data itself. For example, a group of people can provide access to their salary, and together compute the average wage of the group. Each participant learns their relative position in the group, but learns nothing about other members’ salaries. It should be made clear that this is only a motivating example. In practice, any program can be securely evaluated while maintaining the inputs a secret.

Today, sharing data is an irreversible process; once it is sent, there is no way to take it back or limit how it is used. Allowing access to data for secure computations is reversible and controllable, since no one but the original data owners ever see the raw data. This presents a fundamental change in current approaches to data analysis.

Those interested in reading more about Enigma & Catalyst can visit their website at www.enigma.co

For more information on Anthony Di Iorio reach out to him on LinkedIn or Twitter

Why Ashton Kutcher & Akon are Tuning into Blockchain Technology

ashton akon blockchain technology

For many, especially individuals content with the status quo, it is unfathomable to predict the progress of future technology. For others, the idea of using decentralized strategies to further our technological autonomy has fueled ambition to create new and disruptive technologies.
 
For example, the blockchain is a technology that allows databases to be shared across a network of computers. Information on the blockchain exists on all computers (or nodes) on the network, and each block represents an up-to-date record of whatever information is being stored. The first and best-known application of the blockchain to date is the digital currency Bitcoin. However, the technology has many other potential uses, some that could have the capacity to reframe our social relations and power dynamics. The blockchain’s ability to facilitate transparency and disintermediate trust suggests blockchain adoption will bring on a paradigm shift in our culture.
 
So what do innovations like these mean to technophobes or people not particularly well-versed in technology? Disruptive technologies like the blockchain could mean that individuals no longer have to rely on a centralized authority to control social, economic, and even political transactions. This realization has gained the attention of the following celebrities who have been able to help close the gap between tech fanatics and mainstream populations:
 

1) Ashton Kutcher

The actor, producer, and now investor, has had his fair share of success acting in films such as No Strings Attached and The Butterfly Effect, along with TV roles in Two and a Half Men and Netflix original The Ranch. Kutcher, who co-founded his own venture capital firm in 2010, A-Grade Investments, has been a longtime fan of blockchain technology and Bitcoin. In a 2013 video, Kutcher spoke at TechCrunch Disrupt NY about the power of decentralized technology:
 

“…what can decentralized technology do? Imagine if we could decentralize [the] issue of security… the notion that we could civically monitor each other in an anonymous way actually keeps the anonymity of the Internet, we don’t have to worry about Big Brother and that same infrastructure that built out bitcoin could be used in the security industry for mass good.”

 


 
Kutcher also sees the political value of blockchains — especially with regards to proposals by two of the current US Presidential candidates for remittance policies that would obstruct migrant workers’ abilities to send money to their home lands.


 
Kutcher’s advocacy as a leader in disruptive technology could encourage a growing number of people to embrace blockchain technology and cryptocurrencies. It’s what celebrities do best — create trends and start conversations on these topics.
 

2) Akon

Recording artist and producer, Akon, has been a vocal supporter of blockchain technologies and cryptocurrency. When he is not making hits, he is busy doing philanthropic work. Most recently, he helped provide electricity to over 600 million individuals across Africa. Through his cryptocurrency advocacy, Akon has been a proactive voice for reclaiming personal autonomy through technology.
 
From promoting Bitcoin and digital currencies in his home country of Senegal, as well as across West Africa, Akon is hopeful for the future of charities and other initiatives. As he explains:
 

“Digital currency is going to be the future, and as you can see I can’t remember the last time I carried a wad of dollars in my pocket…there’s all these new innovative ideas, but one in particular, by the name of bitcoin… [it’s] going to change the world from a money transactional standpoint not just for Africa, but for everywhere.”

 
The message is clear: financial systems, as we know them, are changing. Blockchain technology has the potential to streamline access to financial services, override corporate influence and open up new markets wherever wealth disparity exists. This is not to say that this technology will immediately or permanently solve global economic inequality, but it throws a wrench into the system, empowering those who wouldn’t have had the chance to be prosperous. Celebrities like Akon are helping to make this happen.
 

3) Imogen Heap

As the only female artist to have won a Grammy award for engineering, the “Hide and Seek” singer has always been a leader in tech innovation in the music industry. For example, Heap invented and designed musical gloves to manipulate sounds with hand gestures that can be used to produce music.
 
Now, Heap has embraced Ethereum (co-founded by Decentral’s CEO Anthony Di Iorio), a decentralized blockchain platform that can execute peer-to-peer “smart” contracts. By working with coders to develop a publishing method that is provably transparent, Ethereum can automatically distribute payment for sales of all copyrighted content, essentially eliminating the need for a middleperson or centralized authority. Her Dapp (decentralized app), Mycelia by Heap, will allow individual components of songs (such as a beat or a hook) to be licensed and monetized, with the owner of the content losing less (or none) of their revenue to corporate rentiers.
 
This concept isn’t restricted to music. Since the digital age, creative industries such as books, films, and visual art have experienced a loss of control over their content. When physical properties get digitized, they can be reproduced and shared by a global audience without creators receiving revenues from it. With the blockchain, respect for artistic property is being reclaimed and Imogen Heap wants to be the leader of the revolution. Her single “Tiny Human,” which is only available for purchase with ether (the fuel that powers the Ethereum network), is solidifying Heap as a foremost innovator of music distribution using blockchain technology.
 

4) Richard Branson

Entrepreneur and billionaire Richard Branson has also been an avid promoter of Bitcoin and blockchain applications. In addition to acting as an advocate for cryptocurrencies and disruptive technologies, he has invested in cryptocurrency companies (e.g. BitPay), hosted an exclusive digital currency conference on his own private island, and onramped Bitcoin as an accepted form of payment for his space travel initiative, Virgin Galactic. In a discussion with Argentinian President, Mauricio Macri, Branson outlines how Bitcoin can offer individuals:
 

“Greater levels of control, freedom and scrutiny over what happens with our money, Bitcoin addresses these concerns and that is why so many people believe it represents the future. While many of us are excited about the possibilities Bitcoin has to offer, I’m not sure any of us would argue that it comes without problems.”

 
An extremely powerful and a high-profile celebrity, Branson can use his fame to spark overdue and meaningful conversations with decision-makers about cryptocurrencies and disruptive technology and, in turn, explore applicable use-cases.
 
coyno-bitcoin-expo-wien-4-638

 

5) Mike Tyson

Boxing bad boy Mike Tyson has been an avid participant in the Bitcoin revolution. Working in partnership with Bitcoin Direct, Tyson recently unveiled two Bitcoin-related initiatives: Mike Tyson Bitcoin, a Bitcoin ATM, and a digital wallet, the Mike Tyson Digital Wallet. Underlying both products is Tyson’s interest in increasing awareness about Bitcoin and encouraging non-specialists to use the cryptocurrency. As a celebrity, Tyson is interested in using his celebrity status to promote discussions about Bitcoin and its potential to incite positive change:
 

“People don’t really understand a currency based on numerical equations. I personally still don’t … but I’m grateful to be a part of the revolution and hoping that my participation in this space will lead to more conversations and help increase knowledge and awareness.”

 

 
While Tyson’s initiatives are still in their relative infancy, such endeavours offer insights into Bitcoin and blockchain technology test-cases. By investing in products aimed at non-specialists, celebrities like Tyson make accessible what may otherwise come across as exclusive or obscure technologies.
 
Disruptive and decentralized technologies are the future and we have just begun the journey. As more and more familiar faces get on board with blockchain technology, the gap between the tech industry and mainstream culture should definitely begin to narrow. Can you imagine our current society without the influence of the Internet? Neither can we. It’s everywhere. The question is, will blockchain technology be the next Internet, and what will its capabilities and influence be? All we know is that the future is here and it’s knocking on our doors. Will you let it in?
 

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To learn more about Ethereum, check out its website here: www.ethereum.org
 
Matthew Brown is the Event and Marketing Coordinator at Decentral. He hopes to apply his studies in cyber anthropology toward blockchain technology. An avid networking enthusiast and social butterfly, you can find Matthew at all DEC_TECH meetups, the upcoming Blockchain World Expo and other events hosted by Decentral.
 
Picture of Ashton Kutcher courtesy of David Shank