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Decentral Appoints Gamification Pioneer Yu-kai Chou as Chief Experience Officer Visionary to Lead Gamification of Jaxx Liberty Platform

Yu-kai Chou

Decentral Inc., Canada’s leading blockchain company and the creator of the multi-platform, multi-currency digital wallet Jaxx, has announced world-renowned gamification pioneer Yu-kai Chou has joined its executive team as Chief Experience Officer (CXO).

Named the “Gamification Guru of the Year” in 2014, 2015, and 2017 by the World Gamification Congress and the Gamification Europe Conference, Chou will spearhead the company’s gamification efforts within Jaxx Liberty, the newly unveiled single, gamified interface for everyone to experience the blockchain ecosystem and the upcoming update to Decentral’s multi-cryptocurrency digital wallet and flagship product.

With an extensive background as a consultant to the world’s leading brands, including Google, LEGO, eBay, Huawei, and Volkswagen/Porsche, Chou is globally acknowledged for his unique insights into gamification and behavioral design.

Anthony Di Iorio, Co-founder of Ethereum and CEO and founder of Decentral said: “Chou’s hire marks an important point in the company’s history. We want to make the experience of interacting with our products as easy and as fun as possible for both our new and experienced users. The digital asset and cryptocurrency space is very complex and our goal is to make it more intuitive and simple but sophisticated. I believe Yu-kai is a valuable piece for solving that puzzle. I’ve studied his work for years and it’s a major development to bring him on.”

Chou said: “My focus is on amping up the game-like elements in Jaxx and making the user experience more fun and exciting. Based on my research and insight, we will be unveiling a wallet that delivers the best user experience on top of the best technology — combined in a blockchain interface that is intuitive enough to appeal to seasoned cryptocurrency enthusiasts and beginners alike.”

Chou is the author of Actionable Gamification, a critically acclaimed book on the new era of gamification and human-focused design. He developed the ‘Octalysis Framework,’ which is a renowned approach to behavioural design. This method is being used by corporate entities around the world — such as, Accenture, Fidelity and Hewlett-Packard — to increase participation and engagement of their respective work forces. Chou is a Founding Partner with the Octalysis Group, whose work has, by their own estimates, influenced more than a billion users globally. As a public speaker, Chou has spoken at Austin’s SxSW and for TEDx at Lausanne, where he delivered a popular speech on how gamification can improve the lives of everyday people.

“Blockchain will lay the foundation for the technology of the future. I’m excited to join the ambitious Decentral team and help the company maximize delight when people interact with anything related to the blockchain or cryptocurrencies,” concluded Chou.

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Anthony Di Iorio Joins Atari on the Blockchain-Powered Gaming Project as Honorary Co-founder & Initial Investor.

Atari Token, the next generation platform for games and digital entertainment, has announced the addition of honorary co-founder, Anthony Di Iorio, to its ambitious blockchain project.

The project aims to create a revolutionary new decentralised platform that enables users to benefit from the value created through their time, effort and skill in games, digital entertainment and alternate realities. An ecosystem where virtual services and property can deliver real world value to the more than two billion people playing games annually. Di Iorio is one of the original founders of Ethereum and is the founder and CEO of Decentral whose flagship product is the multi-platform, multi-currency digital wallet Jaxx. He now serves as Atari Token Honorary co-founder and initial investor.

CEO of Atari S.A. and Atari Token Director Frédéric Chesnais said,

“We are delighted to be working with Anthony Di Iorio. His vision for the future of decentralised systems is very much aligned with our goals for the Atari Token platform. Forty years after Atari brought the world the VCS, Anthony has given us another validation that the Atari name will change the world again.”

In addition to Di Iorio, founders behind the Atari Token include Frédéric Chesnais (CEO of Atari), Ron Dimant (founder of game developer, MumboJumbo), and Daniel Doll-Steinberg (27 years building global platform companies). The four co-founders of the Atari Token platform bring together an unrivalled set of skills, spanning computer gaming, secure content management platforms, blockchain and decentralized systems, with an iconic brand. They are joined by Directors, Ian Livingstone CBE (HM Government Skills Champion for Games, previously Executive Chairman Eidos) and Jez San OBE (Founder, Funfair, ARC, Argonaut). By combining the skillsets of veteran game developers and experienced blockchain leaders, the Atari Token team is well positioned to deliver the revolution in game monetisation they envisage.

Anthony Di Iorio said,

“As someone who grew up in the Atari age, and who understands the importance of how products are designed and developed, it’s extremely encouraging to see teams with vast experience creating systems that are not just user-friendly, but scalable and functional. The Atari team has a truly-game-changing concept that I’m excited to be involved with. Over the past number of years, I have come across a considerable number of blockchain projects but have always found myself most interested in companies aiming to create new economic platforms and monetization models.”

The Atari Token will be the in-network currency powering the Atari Platform Network. Di Iorio contributed the entire initial round of investment in the Atari Token token sale. The complete token sale process and product detail updates will be announced in the coming months.

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Unveiling the Decentral Project at Official Consensus Industry Closing Event

Decentral Founder & CEO Anthony Di Iorio to Share Visionary Project With 1,000 Partners & Friends Aboard Yacht Cruise

Decentral Inc., Canada’s leading blockchain company and the creator of  multi-platform multi-currency digital wallet Jaxx, is proud to host the official afterparty for Consensus — the world’s largest blockchain conference — in New York City on May 16, 2018.

At the event, “United by Decentral,” Ethereum co-founder and CEO & founder of Decentral Anthony Di Iorio will reveal the Decentral Project, whose goal is to empower the ecosystem with unparalleled tools that will enable the masses to take control of their digital lives. Party highlights for the over 1,000 partners and guests of Decentral will include a presentation that will illustrate their new platform as well as surprise giveaways. 

Decentral CEO & founder and Ethereum co-founder Anthony Di Iorio said:

“Millions of people around the world trust Jaxx to secure their digital wealth and I believe that the next phase of Decentral project will attract an even wider demographic into our community. The platform unveiled on the United by Decentral cruise will unify and empower people, spread positivity and create immense impact. We live in a polarized world where things are often seen as binary and our digital lives reflect this fragmentation.

Decentral is addressing this fragmentation by providing a single, unified experience for the global community that agnostically supports all decentralized projects. Furthermore, by providing mainstream applications for decentralized platforms and putting data ownership rightfully back in the hands of individual users, Decentral will pave a much-needed middle ground where people are encouraged to find things in common — we’re humanizing blockchain.”

Decentral was founded in 2014 with the goal of becoming an innovation hub for disruptive and decentralized technologies. In just four years, the organization has created a community of hundreds of partner projects, most notably spawning leading blockchain Ethereum, and developing Jaxx, the foremost multi-platform, multi-currency cryptocurrency wallet, which actively engages more than 750,000 monthly users around the world. In the pursuit of unprecedented transparency and trustworthiness in the modern commercial ecosystem, Decentral intends for its new platform to empower the general public to take control of their digital lives by maintaining full control of their data.

“What we did with Ethereum is and was game-changing and at Decentral and Jaxx, we support all including Ethereum. It’s our goal to bring unity to other projects that have a lot of value to offer in many different sectors. The Decentral Project is our vision for the future. For the past four years, Decentral has been working toward a paradigm shift where users gain control of their digital assets and their digital lives. Our mission is to create the tools to make this possible. With our partners and friends aboard the United by Decentral cruise party, we’ll be sharing details of our new software, hardware and products for the new internet of value,” added Di Iorio.

The official Consensus afterparty will not only serve as a celebration of the company’s monumental progress thus far, but signify the start of a rapid growth phase. More than 1,000 friends and partners will be in attendance, showcasing the power of Decentral’s expansive community to come together and advocate for substantive social change.

United by Decentral will take place in the evening of May 16, 2018 aboard the Cornucopia Majesty, a four-story yacht, which is the largest of its kind on the East Coast of the United States. Entertainment will be provided by famed U.K. musician, composer and record producer Chicane, whose songs have topped charts across Europe and Australia.

While this is a private event, the festivities will be live streamed to the global community. For more information about the United by Decentral event, visit decentralproject.org.